Leading in Prevention Through Advocacy & Awareness

Between Fighting Misinformation
& Sharing Social Impact

Sharekkna MENA’s vision is to make the UN Global Goals real through awareness-raising and advocating for causes and initiatives. We cannot change something if we don’t know its reality. Knowledge and expertise are the main drives toward spreading verified information and social impact. In the second year of operations, Sharekkna MENA continues to fight misinformation and share the social impact. With the support of all its members on board, Sharekkna MENA is growing its panel of experts and organizations. CSOs, NGOs, Startups, and specialists on board from the MENA region are joining the online platform to show their works and spread awareness. While the MENA countries soak into the misinformation ocean of online scaffolds, Sharekkna MENA helps build emotional resilience of communities, so they are less easily swayed by appeals to emotion when they encounter information that manipulates them. Alongside, Sharekkna MENA shares the social impact that makes organizations more visible to stakeholders.

Awareness Worth Sharing

Sharekkna MENA is the first community empowering advocacy and awareness platform in the MENA region! We share 60-second videos of NGOs, CSOs, Startups, and Specialists. Sharekkna MENA is built with care to share verified knowledge and social impact.

Launched in December 2019, Sharekkna MENA shares humanitarian initiatives, awareness campaigns, and important concerns in the sectors of education, vocations, business, health, environment, animal welfare, and sustainable development. It’s an innovative advocacy and awareness approach that brings together communities in the MENA countries and leverages partnership toward making the UN SDGs real.

Here we go!

Download Our 2021 Annual Report
Download Our 2020 Annual Report

Here's a story from sharekkna MENA team

PRODUCING SUSTAINABILITY MARKS

HOW DID SHAREKKNA MENA CONTRIBUTE IN 2021 TO COMMUNITY BEHAVIORAL CHANGES?

The global SDGs guide our work at Sharekkna MENA. Throughout 2021, we managed to build new tools for unmanageable issues. Now, we’re ready to commit to making our social impact and accelerating progress toward the more sustainable communities we all want.

Take, for example, our work in the #60secondrecipe. Our project contributes to achieving zero hunger and making SDGs real. The project shares 60-second awareness and advocacy videos where NGOs, Startups, and specialists talk about how we can all use locally grown, sustainable ingredients, energy-saving production practices, and waste-free packaging. Over the past year, our big goal was to understand how we could best help communities grasp the food sustainability concept. One of the key lessons we learned is that a huge opportunity to share information that drives progress exists out there.

Our Cool Mission

Our mission is to work toward the 2030 SDGs, to spread verified awareness that fights online misinformation, and to support NGOs, Startups, and Rising Specialists by showcasing their social impact & the works that they are doing to make sustainable communities.

Our Cool Vision

Sharekkna MENA is a place where people on board and the community advance at all times, making 2030 SDGs real.

Our Strategic Priorities

DISABLE THE SPREAD OF MISINFORMATION

Peace and human rights depend on a well-informed, intelligent community equipped to judge the validity of the information available.
We are fighting misinformation by spreading 60-second videos filmed by specialists, particularly experts in their work in the MENA region.
We believe this will enable us to deliver more consistent knowledge, drive awareness growth and improve community development.

BRIDGE GAPS TOWARD PARTNERSHIP FOR THE GOALS

Sharekkna MENA team assists nonprofit organizations in showing their works by posting 60-second videos about their social impact. We provide a simple application process to get the word out to the community to increase support and visibility for these organizations.

Download Our 2021 Annual Report
Download Our 2020 Annual Report

OUR CORE VALUES

Exceptional Service

We sustain lifelong relationships with our people on board and our community that span at all times.

Trustworthiness

We maintain our community’s assistance and hold ourselves accountable to those who place their trust in us.

Leadership

We lead and collaborate with others to build a better community and engage our people on board to show their impact.

Passion

We inspire passion by encouraging our members on board to reveal their knowledge and their social impact throughout our community.

PARTNERS

& DONORS: SDG17

Partnership for the goals is our aim

We call for a new development paradigm that furthers the well-being of humans, nature and animals, and which sees as its ultimate aim the achievement of equity and justice, to “leave no one behind.” – un.org/sustainabledevelopment.

Sharekkna MENA works to make SDGs real under the umbrella of SDG17 because a partnership is the basis of any improvement. We’re responsible for achieving the SDGs in consultation with our people, to address collective challenges from a place of shared endeavour and we take ownership of the Goals each in its particular contexts, acknowledging that all SDGs are interrelated and mutually reinforcing.

 

What did we achieve in 2021?

By the end of December 2021

OUR REACH ON FACEBOOK

GREW BY 761.7%

SHARING IS DONE IN PARALLEL WITH THE WEBSITE

ON OUR 6 PLATFORMS

WE GREW A TEAM OF 240 INFORMATION VOLUNTEERS
FROM 25 UNIVERSITIES IN THE MENA REGION

420 60-SECOND VIDEOS
ARE POSTED FOR NGOS, STARTUPS, SPECIALISTS, & INTERNS

BY THE END OF DECEMBER 2021

OUR REACH ON INSTAGRAM GREW BY 184.6%

IN 2021, 150 ADDITIONAL

 CSOS, NGOS & STARTUPS
ON BOARD

We managed 3 projects

#SharekknaElMiled

#60secondrecipe

Yes! I tested Positive

Download Our 2021 Annual Report
Download Our 2020 Annual Report

+150 NGO Partnering For Breakthroughs

The Global Goals are only met when all actors work together. Goal 17 represents the partnership for the goals and reads, “Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development”.

Sharekkna MENA teams have worked tirelessly during 2021 to inspire the communities in the MENA countries with partnerships for sustainable development. Our multi-stakeholder 60-second videos initiative includes CSOs, NGOs, and Startups filming their efforts to contribute to sustainable communities, as included in the 2030 Agenda for global development goals.

On this link, you can find the list of our members on board as essential elements for mobilizing and sharing verified knowledge, social impact, and initiatives to support the achievement of sustainable development goals in the MENA countries, particularly developing countries.

To help empower these dynamic members, Sharekkna MENA shares on its platform the social impact in health, environment, education, and many others to generate breakthrough advocacy and awareness that will allow everyone to observe the works of the organizations in action.

+150 SPECIALISTS 

BATTLING ONLINE MISINFORMATION

In 2021, we received 50 specialists on board. From Covid specialists to food sustainability experts they all filmed 60-second video series to share on the platforms. Misinformation spreads quickly among the communities in the MENA countries because of illiteracy and the absence of rational thinking and analytical consideration. The experts of Sharekkna MENA share verified knowledge and speak out on community issues and concerns.

WHY DID WE SELECT TO INCLUDE SPECIALISTS ON BOARD?

2021 seemed to be the worst year to imagine for online misinformation, given the traumatizing impact of the COVID-19 pandemic. Everyone became a knowledge expert regardless of their educational and occupational background. Sharekkna MENA proved up to the task and continued to battle copious amounts of falsehoods and distortions about COVID-19, the disease, its virus and its vaccines.

Experts who joined the fight were continuously filming 60-second series targeting false information. The YES! I tested positive project also was responsible for sharing the real-life experiences, expressing concerns and introducing solutions and resolutions. Sharekkna MENA experts index is found on this link.

+150 INTERNS

The Sharekkna MENA Internship Program is an innovative opportunity that offers internship hours to students from all recognized universities in the MENA countries. The program offers an opportunity a start toward a career path specifically in pandemic times where students find it very difficult to join an internship program. Enrolled students and fresh graduates from universities, colleges and technical schools in the MENA region and globally have joined the program where young leaders representing the MENA region’s cultural, religious, socio-economic, and geographic diversity finalized a work plan that is new of its kind. Interns submit at the end of their internship their work plan based on which they receive their recommendation letter and their certificate of completion.

HERE’S A LOOK AT WHAT SHAREKKNA
MENA TEAM ACCOMPLISHED IN 2021:

Download Our 2021 Annual Report
  • AN INNOVATIVE PRODUCT
  • A UNIQUE WAY OF AWARENESS-RAISING AND ADVOCACY
  • ONE MORE COST-EFFECTIVE ADAPTATION TO ONLINE INTRICACIES
  • ANOTHER INCREASED USAGE OF EXISTING PROVEN SOLUTIONS
  • A SOCIAL, ENVIRONMENTAL. AND BEHAVIORAL IMPACT VARIATION
  • A STEP INTO THE FIRST CAREER PATH OF YOUTH