A Theory of Change: Sharekkna fights misinformation through digital awareness and powerful 60-second videos.
We amplify NGOs, CSOs, startups, and specialists to share verified impact and real stories.
Our Vision: Sharekkna is a place where verified information is accessible to everyone, everywhere in the MENA region.
Our Mission is to fight misinformation, spread verified awareness, and amplify changemakers advancing the 2030 SDGs.
Our Core Values
Exceptional Service: We build lasting relationships with our team and community.
Trustworthiness: We act with accountability and earn our community’s trust.
Leadership: We lead and collaborate to create meaningful impact.
Passion: We empower voices to share knowledge and drive social change.
YES! I tested Positive
Here are a few words from the MTV Lebanon interview with Rania Ziade Achkar to introduce the Sharekkna MENA Theory of change:
“Sharekkna MENA is a very new concept of Advocacy and Awareness. The media today and specifically after Covid-19 plays a vital role in creating awareness of our challenges. Sharekkna MENA took the lead in communicating to MENA communities’ issues central to life such as education, health, human rights, food security and nutrition, agricultural productivity, livelihood resilience and others. It also took the lead to help other organizations spread their social impact. This is done through 60-second videos filmed by CSOs, NGOs, Startups and specialists.
We work in the MENA countries, with Arabic the primary language of the videos.
Any eligible organizations and specialists who want to speak about their work can join us by starting to fill the Application Form on the website”.
Inform
Clear. Verified. Accessible.
We deliver clear, verified information through digital marketing and 60-second videos to fight misinformation and make knowledge accessible to all.
Amplify
Visible. Credible. Impactful.
We give a voice to NGOs, CSOs, startups, and specialists by showcasing their work and offering a digital presence of their social impact.
Empower
Aware. Engaged. Active.
We empower communities to stay informed digitally, take action, and help build sustainable, informed societies.
Here are our experts on Board
Sharekkna team works to provide communities with access to verified information in their native Arabic, while highlighting the real social impact of NGOs and partners. In a region where misinformation spreads rapidly and shapes perceptions, access to accurate and reliable knowledge is essential to counter harmful narratives.
Keep scrolling. We still have more.
Our Partners
A Global Movement: Sharekkna is Referenced Awareness
The 17 Sustainable Development Goals and Community Awareness are now interlocked and knowledge will facilitate achieve them by 2030. This is why Sharekkna is working toward awareness that is worth sharing.
59
%of people say they struggle to tell real news from misinformation online
Source: Ipsos Global Advisor, “Fake News Study”
70
%False information spreads faster than true information on social media
Source: MIT, Sinan Aral et al., Science (2018)
40
%Trust in the news in the Arab region has dropped significantly due to misinformation
Source: Arab Media Society
189
+Documented disinformation campaigns across Middle Eastern countries
Source: Research & Markets Report (2025)
The ChangeMakers
Who can join Sharekkna?
Don’t know how to shoot your video?
Any person can send their videos to Sharekkna.
So if you are a Doctor, Nurse, Psychologist, Photographer, Food Maker, Entrepreneur, Nutrition Specialist, Teacher, Speech Therapist, Startup, Painter, Writer, Musician, Hairdresser, Gardner or another specialist in any field.
SHOOT your video, SEND it to Sharekkna, & SHOW the world what you do.
Check the steps and go on. Here they are. Easy and Funny.
Let the world talk about your work and your ideas.
Step 1: Prepare yourself. Prepare your script. Prepare your light.
Step 2: Hold your Phone. Or use a Tripod. Or a Selfie Stick. And Start Shooting.
Step 3: Send your video to @Sharekkna Facebook messenger or Instagram DM, and the pros will take care of it.
Save your Time, Money and Effort. Watch our tutorial video.
Weblog
Still finding shooting your video difficult?
Wait don’t give up. At Sharekkna we are not quitters.
The pros will reach you wherever you are. They will help you write your script and shoot your video.