Objective:
This project aimed to support the Bassma Campaign by amplifying its reach and impact through targeted digital marketing and awareness efforts during the Christmas seasons of 2020 and 2021.
Project roadmap:
Sharekkna partnered with Bassma Campaign to lead and support the initiative’s digital marketing and online visibility across its platforms.
Through strategic content publishing, social media dissemination, and audience engagement, Sharekkna helped promote the campaign’s message and activities to a wider audience. The collaboration focused on increasing awareness, encouraging community participation, and driving engagement during the festive period.
By leveraging its network and digital channels, Sharekkna ensured consistent visibility of the campaign, contributing to its outreach and overall impact across the MENA region.
Background:
Seasonal campaigns such as Christmas initiatives play a key role in mobilizing communities and supporting vulnerable populations. However, their success relies heavily on effective digital communication and outreach. This partnership addressed the need for structured digital promotion to maximize visibility, engagement, and community support.
Target Population:
Online communities across the MENA region, including individuals interested in social impact and seasonal giving initiatives.
Project Timeline:
2020-2021
