Objective:
This project aimed to support vulnerable families in Lebanon during Ramadan while raising awareness and encouraging community engagement and donations through digital platforms.
Project roadmap:
Through its partnership with Wrapped in Dignity, Sharekkna contributed to the #IftarInABox and #SharekknaTheChange campaigns by supporting digital awareness and outreach efforts.
Sharekkna leveraged its platforms to promote the campaign, raise awareness, and encourage community participation and support. By amplifying the initiative’s message, Sharekkna helped increase visibility and engagement around efforts to provide dignified assistance to families in need.
The collaboration focused on aligning content and communication strategies to ensure that all published materials supported the campaign’s objectives and reached a wide audience. Sharekkna also monitored performance and engagement across its channels, contributing to the campaign’s overall effectiveness.
Background:
During economic hardship in Lebanon, many families struggle to access basic necessities, especially during key periods such as Ramadan. Initiatives like #IftarInABox aim to provide dignified support while mobilizing community solidarity. This partnership strengthened digital awareness efforts to maximize outreach and impact.
Target Population:
Vulnerable families in Lebanon and online communities supporting humanitarian initiatives.
Project Timeline:
2021
