Objective:
This project aimed to empower youth across the MENA region by developing essential life, career, and employability skills through short, engaging awareness videos.
Project roadmap:
In partnership with life coach and trainer Imad Abou Khalil, Sharekkna launched the #SharekknaTheSkills initiative, focusing on producing and disseminating short, impactful videos.
These videos delivered practical knowledge and guidance on key topics such as problem solving, critical thinking, communication, teamwork, resume writing, and interview preparation. By simplifying complex concepts into accessible content, the initiative enabled youth to learn and apply essential skills in their daily lives.
Sharekkna leveraged its digital platforms to amplify the reach of these videos, ensuring wide accessibility across the MENA region. Through this approach, the project combined coaching expertise with digital awareness to achieve meaningful, scalable impact.
Background:
Many young people in the MENA region lack access to practical guidance on life and career development. Short-form digital content offers an effective way to deliver knowledge at scale, making learning more accessible, engaging, and relevant to today’s audiences.
Target Population:
Youth across the MENA region seeking to build life skills, improve employability, and access practical career guidance.
Project Timeline:
2020-2021
