Objective:
This project aims to raise awareness about COVID-19 and combat misinformation by promoting accurate health practices and scientific facts through engaging video content.
Project roadmap:
In collaboration with Masar NGO, Sharekkna supported the digital marketing and dissemination of the “Coroniyat” series, comprising 9 short videos addressing key aspects of the COVID-19 pandemic. The series covered essential topics such as social distancing, mask-wearing, hand hygiene, public transportation, and gatherings in enclosed spaces.
Sharekkna leveraged its platforms to publish and amplify the videos, ensuring they reached a wide audience across the MENA region. Through this effort, the project helped spread verified information, correct misconceptions, and encourage safe behaviors during the pandemic.
Background:
During the COVID-19 pandemic, misinformation and stigma significantly impacted public understanding and behavior. Many individuals were exposed to false claims regarding prevention methods and the nature of the virus. Awareness initiatives such as “Coroniyat” played a crucial role in delivering clear, reliable, and accessible information to communities, supporting public health efforts and promoting informed decision-making.
Target Population:
Communities in the MENA region
Project Timeline:
2021
